新澳门六合彩内幕信息

UPDATED: Campaign shows agricultural partnerships and achievements

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peach on a branch
peach on a branch

The campaign is zeroing in on California to demonstrate how the university and its industry partners nourish the state with food, economic activity and better health.

In the same way that 鈥淥ne 新澳门六合彩内幕信息 Davis鈥 celebrates the uniqueness of everyone connected to the university, the "One California" campaign extension recognizes our food and animal scientists, our students and alumni, farmers and ranchers and processors, and others working in California鈥檚 $45-billion-a-year agricultural industry.

Further, the campaign extension looks to a future of continued innovation, increased productivity and healthier living 鈥 by way of 新澳门六合彩内幕信息 Davis鈥 new .

鈥淲hen someone asks, 鈥榃ho will feed the world?鈥 鈥 the answer is, 鈥榃e will,鈥欌 said Roger Beachy, the center鈥檚 founding director, ever cognizant of a world population expected to hit 9 billion by 2050.

Who鈥檚 we? 新澳门六合彩内幕信息 Davis鈥 top-ranked College of Agricultural and Environmental Sciences, and School of Veterinary Medicine and their partners 鈥 the California Poultry Federation, for example. Its president, Bill Mattos, shares the California poultry story every day, including 新澳门六合彩内幕信息 Davis鈥 significant contributions in disease detection and surveillance, among many others.

We sum it up like this on a 鈥淥ne California鈥 billboard: 鈥淲hen it comes to the health of chickens, we鈥檙e a real mother hen.鈥

Here鈥檚 what some of the other billboards say:

鈥 鈥淥ur sushi rice is used worldwide. Now that鈥檚 a California roll.鈥

鈥 鈥淎 cow that makes healthier milk? We couldn鈥檛 love that moooore.鈥

鈥 鈥淥ur tomatoes grace tables from here to Italy. Now that鈥檚 amor茅.鈥

These billboards and others, about beef, almonds and strawberries, are being displayed up and down the Central Valley, starting in the Sacramento region; along the Central Coast; and around the Napa Valley.

The campaign extension also includes print ads; radio and TV spots; op-ed columns in local, state and national media; and a new to amplify the message.

鈥淲e are growing California agriculture,鈥 the website begins, as it invites people to learn more 鈥 in videos, news stories, profiles and more 鈥 about the synergy between farmers, ranchers and other producers, and 新澳门六合彩内幕信息 Davis experts in agriculture and veterinary medicine.

As you鈥檒l learn on the website, this special relationship has borne fruit year after year: 鈥淚n fact, the partnership between agriculture and the university has been key to making our state the top national producer for more than 50 years. This accomplishment mirrors our own standing as the No. 1 agricultural program in the world.鈥

As California benefits, so does the world. 鈥淎t 新澳门六合彩内幕信息 Davis, we are using our world-class research in agriculture to contribute to global food security in a variety of ways, including breakthroughs in plant breeding to combat the threat of a new wheat disease, plus an unprecedented number of partnerships with the federal development assistance agency, USAID,鈥 Chancellor Linda P.B. Katehi wrote in an op-ed published July 26 in The Sacramento Bee.

The World Food Center, she said, will help 新澳门六合彩内幕信息 Davis 鈥渓everage the impact of our cutting-edge research by convening innovators and leaders from industry, academic, government and nongovernmental organizations to tackle food-related challenges in California and around the world.鈥

新澳门六合彩内幕信息 Davis is also a participant, with all of the other 新澳门六合彩内幕信息 campuses, in 新澳门六合彩内幕信息鈥檚 new Global Food Initiative, which 鈥減lays to 新澳门六合彩内幕信息 Davis鈥 most noteworthy strengths and our core expertise,鈥 Katehi said.

It all began in 1908 with the founding of the University Farm. In the 106 years since then, Katehi said, 新澳门六合彩内幕信息 Davis has been deeply involved in the evolution of California鈥檚 agricultural economy, 鈥渆xerting a huge influence on how crops are grown, fertilized, watered and protected against disease as that economy prospered.鈥

Today, the farm that became 新澳门六合彩内幕信息 Davis is home to more than 400 faculty members focused on food issues, and 6,000 undergraduate and 1,000 graduate students in agriculture, ecology and food-related degree programs.

Some of those students do research with 新澳门六合彩内幕信息 Davis alumni, among them brothers Louie 鈥77 and Frank Muller 鈥79, Yolo County farmers.

鈥淕rowing up, the college years were the big years,鈥 Frank Muller says in a TV commercial that will be presented as part of the campaign. 鈥淏ecause what we learned there, we brought home.

鈥淭oday, we鈥檙e still improving our techniques, making it more productive and friendlier for the environment.鈥

Related stories:

新澳门六合彩内幕信息 Davis is growing California

At 新澳门六合彩内幕信息 Davis, we and our partners are nourishing our state with food, economic activity and better health, playing a for more than 50 years. 新澳门六合彩内幕信息 Davis is participating in launched by 新澳门六合彩内幕信息 President Janet Napolitano, harnessing the collective power of 新澳门六合彩内幕信息 to help feed the world and steer it on the path to sustainability.

 

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Dave Jones, Dateline, 530-752-6556, dljones@ucdavis.edu

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