Labeling Key to Success of Software Company Innovations, Research Suggests

Karen Michele Nikos — March 10, 2022 - 9:00am

Companies in the software industry, where novel ideas are prized, use linguistic tactics to develop new labels for their innovations to stay ahead of competitors. Using language to signal that something is “new and different” is an important tool for success, University of California, Davis, research suggests.

Category innovation during a study period from 1990 to 2002 included words and phrases such as “platform” and “supply chain management” — market categories that are now established.

All Politics — and Cannabis Marketing — Are Local

Julia Ann Easley — December 14, 2017 - 10:01am

California’s legal cannabis market, opening for business on Jan. 1, is expected to quickly grow to be the largest in the nation and worth more than $5 billion a year.

County voting on Proposition 64 that led the state here — to legalizing sales for recreational use — can offer insight into how medical marijuana dispensaries will now market themselves, according to research from the University of California, Davis.

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Labeling Key to Success of Software Company Innovations, Research Suggests

All Politics — and Cannabis Marketing — Are Local