If you think studying communication is mostly for people who want to pursue careers in public relations, it鈥檚 time to update your thinking. Think data, think digital, think virtual, think about how much you interact with the world via your smart phone.
To be sure, a communication major is still excellent preparation for PR professionals 鈥 as many Aggie alumni can attest. But the 新澳门六合彩内幕信息 Davis undergraduate program in communication reflects .
In addition to studying traditional topics of interpersonal, group, organizational and mass communication, you also can choose from courses like 鈥淒igital Technology and Social Change,鈥 鈥淐hildren, Adolescents and the Media,鈥 鈥淚nterpersonal Technologies,鈥 鈥淪ocial Media鈥 and 鈥.鈥
Studying those topics is a natural fit for a generation that grew up with digital technology, says Shengling 鈥淲ilburn鈥 Wang, a senior double majoring in economics and communication. 鈥淚t鈥檚 part of our lifestyle,鈥 Wang said.
Study global impacts of communication technology
Understanding the global impacts of communication technology can be your focus of study for a quarter 鈥 or an entire academic career.
Assistant Professor is a former United Nations economic affairs officer who studies the effects of big data on society. In a video trailer for his online course 鈥,鈥 Hilbert sums up some of the ways the digital age is transforming our lives:
鈥淚t changes the way the economy works, including the labor market that you鈥檙e about to enter. It revolutionizes government and public administration. It modernizes cultural production, entertainment. It transforms the health sector. It changes the way people find and fall in love. It triggers political revolutions. And, last but not least, it seems to be changing education 鈥 proof of concept being that I鈥檓 talking to you through a video recording.鈥
It鈥檚 important, Hilbert says, to have conceptual frameworks for understanding what鈥檚 going on today to participate in shaping the future.
Courses in statistics, symbolic logic, social sciences
In addition to communication courses, 新澳门六合彩内幕信息 Davis undergraduate majors are required to take statistics, either an introductory computer course or symbolic logic, and an array of social science courses (psychology, sociology, and either linguistics or anthropology).
study communication processes through the lens of the quantitative social sciences, including computational social science.
Their research involves sifting through data and experiments to study international communication networks, social networks in massive multiplayer online games, peer production on Wikipedia, the use of mobile apps to treat depression and online health communication, among other topics.
Their work gives undergraduate students lots of opportunities to participate in research.
Michael Carter 鈥17
A course on computer-mediated communication from inspired to develop an honors project on how Facebook posts affect user perceptions of themselves and other people.
He liked his studies so much that he鈥檚 now in the 新澳门六合彩内幕信息 Davis doctoral program. He said eventually he would like to help K-12 schools develop curricula and apps for improving students鈥 personal interactions 鈥 online or offline.
Alumni Careers
Read about our communication graduates and their jobs:
- Chinsin Sim 鈥14, who works for Robinhood, a stock-trading application in Palo Alto, where he helps recruit top talent to the company
- Brandon Padilla 鈥16, who double majored with managerial economics and now works as a sales representative for Anheuser-Busch
鈥淚 want to provide people with the tools they need to succeed socially,鈥 Michael says. 鈥淚 feel digital technology is a means for accomplishing that 鈥 I want people to connect. It鈥檚 important for our psychological well-being.鈥
Senior Katlyn Hanf
Katlyn, a senior communication major from Turlock who hopes to go into public affairs or marketing, found her niche in organizational communication and public relations classes. 鈥淚 liked thinking about persuasive communication, that kind of thing.鈥
When Katlyn started at 新澳门六合彩内幕信息 Davis, she thought she was going to major in an agricultural or environmental science. But she found herself gravitating toward humanities and social sciences courses, and loved communication for its breadth. This year, she is president of a . (Check it out on Facebook.)
Alumni have array of careers
Alumni have gone into an array of careers 鈥 journalism, social media and social network services, public relations, administration, sales, management, politics and government, law, education and social work.
鈥淚 feel this has always been a strong department, in one way or another,鈥 said Ruiz 鈥97, Ph.D. 鈥15, now a tenure-track lecturer.
鈥淐urrently, our department is at the forefront of where the field is going,鈥 , chair of the as well as an expert on health communication, says, noting the popular major is only going to become more relevant.
鈥淭his isn鈥檛 a fad,鈥 he said. 鈥淭echnology is going to become a more pervasive part of our lives. This is a fundamental change in the way humans communicate with each other because of technology.鈥
Kathleen Holder writes about the social sciences for the 新澳门六合彩内幕信息 Davis College of Letters and Science. She majored in history, which taught her the research, writing and thinking skills she uses nearly every day.